If there's any face that could sell us a pair of jeans, or anything for that matter, it's Zac Efron's. So kudos to John John Denim for getting him on board for their new advertising campaign.
No, we'd never heard of 'John John Denim' either. But we're very suddenly massive fans. And it's probably got something (or everything) to do with Zefron's arms in these pictures.
What with him looking like this, and his new movie The Paperboy hitting cinema screens in October, we reckon we might be spending a fair bit of time perving over Zac over the next few months.
And that's not a problem. At all.