Justin Bieber signed as the new (FIT) face of Adidas

• By Emily
• 18 OCT
• Category: Pop News
• Read the comments

Adidas have signed Justin Bieber as their global style icon for their Neo label. And with that awesome cardi, who can blame them.

Talking about the collab, The Biebs said:

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are.  With my new album, Believe, I am spreading the message of believing in yourself.  The first step is showing who you are, and one of the great ways to showcase yourself is through fashion.  For me style is an adventure, something to have fun with and NEO believes this too.”

Wow. Wordy.

The brand are now asking teens worldwide to join the online hunt for Justin's customised gold Adidas trainers, to be in with a chance of meeting the man himself.

So find some clues and start hunting on thier Facebook page. They're not exactly subtle, so it can't be that hard.