We're not sure when it became the norm to have trailers for new perfume launches (call us boring, but we'd just call them 'adverts') but when it comes to Lady Gaga, there's not really any such thing as the norm.
She's just released this scary and gothic 'trailer' for her new scent Fame, which is the world's first black coloured perfume. (Standard Gaga).
We want to buy it just to test it out on all our white clothes, as apparently it doesn't stain. So if her pop career goes boobs up, at least there's always a potential career with Daz or Vanish for her.